TOTAL FITNESS 24/7

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This customer received 89 logo designs from 30 designers. They chose this logo design from Emanuele Pepi as the winning design.
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Logo Design Brief
We need a new logo design for a new 24/7 gym. Logo should be bold and tough, but not too male-orientated. Something catchy and easy to identify.
The 24/7 can be on the right hand side of the logo, either by 24/7, or 24-7, or something along those concept.
On left hand side before 'TOTAL' we'd like to incorporate some sort of design/logo which symbolizes total and the fact that it is a 24/7 gym - maybe a clock or some sort of full revolution-type circle.
Colours to be blue/grey/black/white. No gradients, only solid colours.
Please no basic Word font styles, I want something that looks good and stands out from the rest.
Updates
Project Deadline Extended
Reason: Changed from refundable to commit to pay to attract more designs!
Added Monday, October 07, 2013
Target Market(s)
Need to also keep in the back of your mind that this logo will be used as our business shopfront signage, gym wear apparel, brochures etc.
Industry/Entity Type
Gym
Logo Text
TOTAL Fitness 247
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colours to consider are blue/grey/black/white.
Should not have
- Basic Word font styles - i want a custom look that is bold, simple and modern yet that slight difference that makes it stand out.