Twins R Us logo design improvement

Winner
Contest winning design

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This customer received 104 logo designs from 25 designers. They chose this logo design from Impressive Sol as the winning design.

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Logo Design Brief

I have a basic logo but am not happy with it and am not a designer to come up with ways to make it better.
The font is Peaches and Cream and has to stay that way for the name "twins r us" but can change for the slogan "don't buy two, buy made for two". On my website the slogan font is in Corben font.

I like the existing logo somewhat but like I said I feel it can be improved upon so feel free to do what you can to lift it to the next level.
This will be on my website, merchandise etc so needs to be able to be applied to more areas than just the website. I'd also like a negative of the logo so I can place it on a dark background as well.

The logo colour is navy (41 64 87 rgb)
and I have a peach colour (255 143 122 rgb) that could be used if you need another colour. If a third colour is needed there is a teal (0 177 176 rgb) that can be used but I'd prefer not to.

I'd like to keep the logo somewhat clean and vintage looking without images. No images of babies or mother and baby. I've uploaded a symbol that I like but not sure it can be incorporated well into the logo. If you can make it work and it looks good then feel free to submit otherwise it's no big deal if it doesn't work with the existing logo.

Please do not submit the same design but on different applications ie. clothing, letterheads, reception signs etc.
Or the same design with just one element moved to a different position.

Target Market(s)

Parents of multiple kids

Industry/Entity Type

Retail

Logo Text

Twins R Us - Don't buy two, buy made for two.


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Other font styles liked:
  • Peaches & Cream

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Navy colour and font Peaches & Cream
Should not have
  • No images of babies or mothers and babies.
  • Let me be clear. If you submit the same design more than once with just different colours or on different backgrounds you will be eliminated for not reading the brief and automatically removed from submitting future designs.

Files
Download all files - 0.0 MB
PNG
JPEG
Payments
1st place
A$150
Total
A$150

Project Deadline
14 Jan 2017 10:41:07 UTC
Language

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