• C$150

• 327 designs

• 95 designers

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Logo Design Brief

We need a new logo design for our 10-year-old paving company based in Escondido, California called Signature Paving. We install driveway, walkway, patio, and pooldeck patios for upper-middle class and upscale homes throughout southern California.

The final design should feel personal but professional. We compete with some huge, very "corporate"-like companies here in southern California. But we don't want to seem too small. Quality and personal service are important to us.

You can see our upcoming website (and old logo) about to be launched by visiting http://sigpavetest.gowithsignature.com. Our old website that this will replace is at http://www.signaturepaving.com.

Target Market(s)

Middle-class and upscale homeowners in southern California.

Industry/Entity Type

Contractor

Logo Text

Signature Interlocking Pavers

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Both "Signature" and "Pavers" or "Paving" need to be in the logo. "Interlocking" is optional.
• An identifiable, but clean/simple icon accompanying the words is important too.

Nice to have

• Nice to avoid some of the cliche or obvious icons my competitors are using -- see SystemPavers.com, WesternPavers.com, and TuscanyPavers.com for examples.
• Nice to have a logo that could be reconfigured if necessary for other shapes, even if I have to have someone do that separately -- i.e., the final design is horizontal but it could be reconfigured to be stacked into a square for use on Facebook, Twitter, Instagram, etc.

Should not have

• No clipart or icons that can be found at common sites; no overly complicated or detailed graphic elements that would be hard to make the logo readable or attractive elsewhere, like on employee shirts.