• £110

• 132 designs

• 37 designers

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Logo Design Brief

We need an otter logo design for a new mental healthcare services company. I have attached a few otter logos as inspiration to get you started. No 'brains' in the design please.
We need a fine balance between a logo of an otter that is approachable, but does not appear frivolous, given that we are dealing with something serious as mental health.
Our target market is B2C (consumers) rather than businesses, so this logo will be an important first impression to give to potential customers. We will use this logo across our website and other social media channels (facebook, instagram, snapchat etc).
FYI, the idea is that the otter in the logo is called Rudder, to make it personable. The company's name is also Rudder. We need to give a gender neutral sense to the otter, given that target consumers are both male and female.

Target Market(s)

Consumer mental health

Industry/Entity Type

Mental Health

Logo Text

Rudder

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We would also need the parent company colour to be part of the logo: R153 G204 B0. I have attached the parent company logo as well.

Nice to have

• It would also be good to see an all black version of the logo with white background

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Files

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