• C$320

• 344 designs

• 108 designers

---

Logo Design Brief

Overview
What We Do
SPOT is an environmentally friendly cleaning product that is non-toxic which makes it safe for families and pets. We currently have 5 products: All Purpose Cleaner, Bathroom Cleaner, Stainless Steel Cleaner, Laundry Detergent and an Odour Neutralizer.
Target Audience
- Families with pets
- Green consumers
- Middle Class to Upper Class (both male & female)
Key Competitors
- Method
- Seventh Generation
- Green Works
The Ask:
We are not happy with our current packaging/logo design as it is very cluttered and makes our brand look cheap. We want to remove all the clutter and have a nice simple modern design for our 1L bottle and 500mL spray bottle.
Objectives
- Create new packaging that helps differentiate our product suite.
- Create a new logo that is clean and easy to view
Tone
- Clean
- High-end
- Environmentally friendly
- Safe for pets
Must haves
- Clean and modern look
- High-end appeal
- Environmentally friendly
Nice to Haves
- Safe for pets

Target Market(s)

Mothers, Millenials, Environmentally Consious, families

Industry/Entity Type

Cleaning Product

Logo Text

SPOT

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Sample of logo on a bottle . As well as rendered on a box.

---

Files

Download all files - 0.1 MB