• US$300

• 567 designs

• 173 designers

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Logo Design Brief

We need a logo design for a new company based in San Francisco. We have our own kitchen. Customers order online or though App. We cook based on their orders and deliver at the dinner time. Our food is Asian-inspired meals. The character of our food is, healthy, tasty. We target busy family to solve their dinner issue.

We need logo for website and App icon. We current have the website and m-site, please see the attachment. Current branding color is red. You could adjust the color value within red family to complies to your logo design and we can change it on our current website and m-site.

Since we target the families, especially two incomes family with 1~2 kids. We also want the logo style is female friendly because most dinner option is decided by the women(mom).

What we like :
1. Simple, Meaningful,Elegant,Interesting
2. It's better to just use One color
3. We prefer conceptualized instead of direct
4. Just emphasis One element to express One point.This point could be: Dish(plate), Concept of next, or food industry

The logos we like:
BlueApron(easy to remember, have image)
Marleyspoon(Elegant and special shape of spoon)
Plated(it's smart to add a dot to make it interest and special but simple)
Sprig(just a little decoration make the logo lively and meaningful too)
Pinterest(The shape of P hint their business)

Target Market(s)

We target all the market, not only Asian although we provide Asian-inspired food.So you don't need to highlight the Asian element. Our typical customer profile is age 30~50 ,women who take care of the family.

Industry/Entity Type

Delivery Service

Logo Text

Nextdish/ nextdish/NextDish or even space between the two words, it's depends on your design

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• No Asian element, for example, dragon, lantern,chopsticks, etc.

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Files

Download all files - 2.7 MB