• US$200

• 38 designs

• 25 designers

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Logo Design Brief

Create a logo design for Promo Pal, a mobile and web app that shows you all your available promos – discounts, sales, buy-one-take-ones, and other deals that you can get in your favorite store, restaurant, mall, city, credit card membership and any affiliations.

Basically you launch the Promo Pal app when you shop or dine to get a discount or a better deal.

When people see the Promo Pal logo, they must be reminded of:
- Promos
- Discounts
- Shopping
- Great Deals
- Exciting Discovery
- Mobile and web app

When people see the Promo Pal logo, the personality of the brand must come across as:
- Indispensable
- Updated
- Trustworthy
- Approachable
- Social
- Friendly
- Fun
- Clean

The logo could be blue OR multi-color in the spirit of Google/eBay logo designs, but not closely alike to avoid trademark issues.

The logo and symbol will be primarily shown on digital screens like apps and browsers. But they should also look great on printed materials.

Target Market(s)

Smart phone owners, sophisticated savvy shoppers, deal hunters, bargain lovers, and those who want to get most mileage out of their money without scrimping on quality.

Industry/Entity Type

Store

Logo Text

Promo Pal

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• For those who plan on making a pictorial/combination logo, you could probably use the discount % sign as a very loose pattern (Since it suggests discounts. you may even incorporate the brand logo in it.)

Should not have

• The logo and symbol should look firendly but still professional and trust-worthy. It should also feel like a premium brand without being too "elite" that could alienate a lot of mass market users.