Window Treatment business needs website redesigned.

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This customer received 140 web designs from 15 designers. They chose this web design from pb as the winning design.
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Web Design Brief
We need a revamp and refresh of our current site www.proshade.ca
Looking to attract very high end customer. It should be a very simple design with very little text. This site will be visited by prospective homeowners, designers, builders and architects. They should feel that they are dealing with a high-end product selection, where experience, customer service and unique product offering is the focus. The content will be to highlight our services and highlight the manufacturers we sell, using a few rich photos to highlight the products. We should NOT look like we are a very large company. It should NOT have discounts/savings buttons and many menus to choose from. We offer over 15 years experience to narrow the many market options, to provide the right technical solution.
We specialize in products that are not readily available on the market and specifically motorized systems for indoors and outdoors.
Our main suppliers are Stobag.com, Lutron.com
We carry our own locally manufactured product line of roller shades.
Main product pictures should be of roller shades, outdoor bug screens, awnings and outdoor pergolas.
Updates
Project Deadline Extended
Reason: I understand that Christmas is coming up real short and many people are extremely busy.
If you have a CREATIVE gifting you still want to submit, I look forward to your idea!
Added Monday, December 19, 2016
Project Deadline Extended
Reason: Due to holiday season, we have not had sufficient time to review to make a final decision.
Thank you for your patience!
Added Sunday, January 8, 2017
Target Market(s)
High end home owners, designers, builders, architects
Industry/Entity Type
Contractor
Coding
Coded - Design and coding required
Number of Pages Required
3 page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Landing page with full size image like homepage of pratic.it
- Products page that highlights products with simple product shot image, description and link to manufacturer.
- On main page a scrolling of customer reviews.
- I want a very simple, eye-catching, emotional image for homepage. It does not need to include any product image.
- An image that shows technology combining/meshing with hand craftsmanship.
- Focus is on design.
- http://www.pratic.it/en/gallery is a great layout and design.
Nice to have
- Logo shape for icons and watermark should be used.
- Look like and have simple motion effects like savant.com or control4.com
Should not have
- Generic/standard looking feel like rainier.com or automatedshade.ca
- No use of green as background only subtle text.
- Lots of text and pages.