• US$150

• 149 designs

• 48 designers

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Logo Design Brief

Backstory: Our Atlanta-based startup has been around for a year and a half and now it's starting to take off. We're moving quickly to being a larger, fast growing company.
Accepting card payments is hard, awkward and big legacy companies treat customers like numbers. Kinetic Smart is different.
We are design-centric (big Design Thinking practitioners), always start from the human being and work out toward solutions and we love what we do.
The Kinetic Smart team are your "phone-a-friend" in the payments industry.

Logo: we have a logo today. We like it a lot but do feel like we need a badge that conveys better that we know what we're doing and can be trusted, but something that's also a little more exciting and captures the attention on first sight.
We are bringing something new and sensible and the team care deeply about solving the right problems for merchants and businesses in the best possible way. How can we spark a good feeling in the prospect or client who sees the logo? How might we ignite them to want to find out more or engage? How can we portray a sense that we're familiar and care a lot about their success?

Target Market(s)

Small to mid-sized businesses that have physical premises and need to accept payments by credit and debit cards. Also customers of those merchants/businesses need to be able to recognize the badge.
If you've ever been in to a local store or shop, that's the person we're hoping to appeal to the most.

Industry/Entity Type

Financial Service

Logo Text

Kinetic Smart

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A unique and striking badge. Trusting colors, approachable, opinionated.

Nice to have

• You do not have to use the letters K and S to make up the badge! Icon creativity is strongly encouraged.
• The words Kinetic Smart alongside the badge would be nice, but not essential as our branding emphasis will be on the badge itself.
• As some of the devices we design for only have Windows 256 color palettes, less or no gradients would be helpful.
• Simplicity is more interesting than complex designs.
• Less sharp angles, more curves.

Should not have

• The current logo has an S that's similar to the styling of a bad WW2 badge. We don't want that.
• If your design has to include text, please avoid all UPPERCASE TEXT.
• The visual concepts of a stylized letter "K" can lead to a prominent back arrow "first glance" visual. Please avoid this if you can.
• The letter "K" is used is many prominent retailer logos, just as Kellogs, K-Mart. Please avoid similarities to these mainstream logos.

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Files

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