Hunter Spring Hideaway (New Hotel Project)

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This customer received 232 logo designs from 53 designers. They chose this logo design from Roy as the winning design.
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Logo Design Brief
Need a new logo for a small boutique hotel in Northwest Florida. The Hotel is currently named "Crystal Manatee" in Crystal River FL - this is a coastal town where manatees and oak trees are prevalent. The Hotel has a poor reputation so I am purchasing it, re-branding it as "Hunter Spring Hideaway" so we need a logo suggesting the local recreation and landscape -oak trees, boating, scuba diving, cave diving, and manatees.
UPDATE - Thank you all for your designs. I am leaning toward something with a kayak (small boat), tree, or diver in the graphic. Please work towards that. Thank you.
Target Market(s)
Families, short-term out of towners, young recreation seeker
Industry/Entity Type
Tourism
Logo Text
Hunter Spring Hideaway
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be professional enough to attract the business traveler, long - term resident or visitor, and young couples looking for a weekend of fun and relaxation. Not a big "chain" hotel but has the quality and finishes of one - without the high price. All units have kitchens so long term residence is feasible. And encouraged.
Nice to have
- Diving, kayaks, beach, mermaids, outdoors type people will frequent the hotel. Hotel setting is in an old-growth Oak Tree area with lots of shade and spanish moss. The landscape is a part of the attraction. See photo.
Should not have
- Logo should NOT be just a monogram with letters and no graphic