• US$150

• 122 designs

• 41 designers

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Logo Design Brief

We are a large format graphic company called Graphix Solutions. The company has been in business for 45 years and we are looking to rebrand ourselves. Our current logo we have had for 10 years and we want a change. We specialize in facility branding with concentration on corporate interiors. Designing and producing and installing Creative Workspaces. We have 2 companies we are trying to blend together (www.graphixsolutions.com / burstvisuals.com) with a similar look and feel with this rebrand. The two companies will be separate and have there own websites but will cross over and work together so the look and feel related and similar. Graphix Solutions is the parent company that handles all the production, and burst visuals is the sales/design and concept side. The Graphix Solutions current website is stale and will be getting a makeover, the burst visuals website is more current to the type of work we do today. Things to consider with designs will be the following: We have a designer we are working with, but can't seem to nail a logo that speaks to us.

Brand Personality - problem solver, innovative, fun, creative, attentive, evolving, unique, curious, knowledgable, expert, valuable resource, adventurous, hot, youthful, reliable, trustworthy, authentic

Customers Feel About Brand (Currently - Positive & Negative) - limited in abilities, reliable, fun to work with, flexible, realistic, partner in their projects, not a resource for innovation, not having design capabilities only production, loyal

Want Customers to Feel About Brand - fun to work with, flexible, trustworthy, reliable, a partner not just a vendor, innovative, creative, knowledge design skills as well production, loyal, understand breath of work and capabilities

Brands Identity Inspires You:
1. Carls Jr
Like: T&A, fun, playful, juicy
Dislike: only when they go back to the burger shot
2. Soulcycle
Like: fun, major brand loyalty, sleek & clean, way they present & market their team, very identifiable (logo, colors, graphic package)
Dislike: N/A
3. Tinkering Monkey
Like: creative, mom & pop feel, feels intimate, playful, don’t take themselves too seriously, you almost want to give them a job to help them
Dislike: one-dimensional how they market themselves, same shit being recycled, a one trick pony
4. Restoration Hardware
Like: great combination of art and function, like how they tell the story of the designer so buy into the story before you even buy the product, feels authentic
Dislike: N/A
5. Apothecary 87
Like: tongue-in-cheek, appears to be exclusive when there is really no barrier to entry, nostalgic look, black & white photos (we like John’s use of black & white imagery on his instagram feed btw), authentic
Dislike: N/A
6. Nike
Like: ubiquitous, simplicity of logo, instantly identifiable, timeless, core values you identify with them,
Dislike: N/A
7. WeWork
Like: forward thinking, millennial appeal, disruptor in their industry, trendy, brand experience is tightly managed
Dislike: N/A
8. Apple
Like: major brand loyalty, forward thinking, leader in their industry, copied by all, comfortable (focus on ease of use)
Dislike: innovation seems to have stalled, recycling the same idea in different packaging
9. Selfie Cookie
Like: markets a product that is in no way an innovative product in a unique way
Dislike: N/A
10. Vineyard Vines
Like - authentic & stay true to their origins, brand loyalty
Dislike: N/A

Primary Message
Creative Solutions to Concept, Engineer & Implement with a Strong Emphasis on Customer Service

Brands Desired Look & Feel
Authentic, Creative, Youthful, Intelligent, Forward Thinking, Approachable, Interesting, Resourceful, Trustworthy, Polished, Knowledgable, Fun, Curious, Helpful, Passionate

Logo To Portray
- Logo to be guided by the desired look & feel described above
- Bold - think color and/or design
- people should identify the two companies as linked (whether we lock them up somehow or keep them separate)
- totally open on the tag line front - nothing wrong with existing ones but we give you creative license

Big issue we are struggling with is how to incorporate the two brands and tell a story that links the two whether that be through the logo, the branding, the website etc….
We are thinking we want to define Burst as part of the Graphix machine - thinking Burst as design & project management arm with Graphix being the production arm.

Target Market(s)

Large Corporations / Architect Firms / Facility Managers / Corporate Events

Industry/Entity Type

Business

Logo Text

Graphix Solutions - Tag Line - Solutions for creative minds

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• logo must have synergy with each other. The two companies we are trying to put together need to feel like one even though they are independent. Inside he project description is some feedback about us that could prove useful.

Nice to have

• I really like the negative space logo ideas we have seen. They are very clever, may take a second to understand, but leave an impression. I would like to see some ideas in that vein. Im open to ideas naturally that is why we are trying design crowd. I had seen some nice designs using lightbulbs.

Should not have

• Im not looking for

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Files

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