• £110

• 93 designs

• 21 designers

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Logo Design Brief

I need a logo and emblem designed for a new company based in the UK called "IDIO CULT".
IDIO CULT provides cult and pop media culture enthusiasts with a lifestyle brand that they can relate to. We provide our customers with a range of unique collectibles, books and accessories as we all our custom designed clothing inspired by our favourite games, tv shows and films. Our goal is to give our customers cool clothing, a good book to read and something fun to collect, whilst staying true to the things that inspire us.

Target Market(s)

20 - 36 year old males interested in films, television series and games.

Industry/Entity Type

Fashion

Logo Text

IDIO CULT

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A logo and an emblem - they must be able to work independently and also together.
• The logo should be clearly readable, have a trendy appearance to appear on clothing.
• It should be short in length so that it can be embroidered in clothing or on hats
• It must be in upper case
• There should be iconic characteristics that go beyond the typeface of the logo - this is because the logo will be used in each of the themed clothing designs but will be reformatted within the context of this theme. i.e. if the theme is retro games such as Super Mario, then the logo will be in a font and design similar to super mario. However, it must have characteristics that relates it back to the original logo design, i.e blocked out letter O.
• The emblem should be centred around "television"
• It should evoke a feeling of nostalgia.
• It should work together with the logo as well as separate.
• It should be simple enough to be embroidered on clothing.
• It should be smart and sleek
• The colours should support the logo
• Please provide the file types for the logo and emblem (separately and together) in the following:
• JPEG
• EPS
• Original source file - AI or other equivalent
• More information provided in powerpoint attached to brief.

Nice to have

• Ideally I imagine the logo in either Black or White but I am open to different colours
• More information provided in powerpoint attached to brief.

Should not have

• It should not reference any themes in pop or cult media, i.e a style that is relatable to game of thrones.
• The emblem should not be too “wacky” i.e. curved lines, bright colours - similar to clip art.
• It should not violate any copyright.
• More information provided in powerpoint attached to brief.

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Files

Download all files - 2.1 MB