• US$140

• 30 designs

• 9 designers

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Graphic Design Brief

**Please note**----This NOT a logo or branding project - we are looking for a specific graphic that conveys our core competency areas. See attached as an example (a very poor quality one but gives you an idea as to what we're looking for!)

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The graphic should help convey the core competency areas (see below) that can extend off branches on a tree (just our idea, we are open to your suggestions).

Our international development program (called AgReach) is developing a conceptual model that shows how we support development in agriculture and nutrition through providing what is called “extension services”. Extension is the input into a system (typically education/training or programming) that affects behavior change in people, therefore improving the way they do agriculture or approach nutrition. We also work on a series of cross-cutting areas that influence behavior change and agricultural and nutrition outcomes. More info on our website at www.agreach.illinois.edu .

We are seeking assistance in developing a design/graphic that is dynamic, symbolic, and powerful, but also shows the relationships between extension and our major impact areas (primary):

-Agriculture
- Nutrition

and our cross-cutting themes (secondary):

-Climate Change and Environment
-Gender
-Youth
-Policy and Governance
-Capacity Building
-Research and Learning
-Technology

We came up with the idea of a tree, whereby the roots would be extension providing uptake of nutrients for the development of branches, which would be our impact areas and cross-cutting themes. This is only one idea we had and haven’t been able to get a decent graphic design for it. We are also very open to other representations of these relationships. Please note that our website’s color scheme is red/orange, yet agriculture has a green/blue color scheme, when making design choices.Visit our website to get a feel for our brand and work. www.agreach.illinois.edu

Please be creative (you don't have to use the tree example!) and we look forwards to seeing what you design!

Target Market(s)

marketing materials for donors, partners and others

Industry/Entity Type

Education

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must LIST ALL CORE COMPETENCY AREAS (primary and secondary!) See above .
• Same colors as out existing branding platform- See www.agreach.illinois.edu

Nice to have

• Same colors as out existing branding platform- See www.agreach.illinois.edu

Should not have

• Should NOT be a logo- we are NOT looking for a logo or branding materials. We need a GRAPHIC!!!!

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Files