Timboon Ice Creamery tourist signage

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This customer received 56 signage designs from 16 designers. They chose this signage design from PRstudios as the winning design.
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Signage Design Brief
We need to give passing tourists a snapshot of what great fun they can have visiting our brand new Ice creamery located in Timboon, 17km North of the Great Ocean Road and Famous 12 Apostles in Victoria Australia. So the sign needs to be more than directional, need to be enticing. needs to be designed in a manner that project quality. ( keep in mind cars travelling at 80km don't have a lot of time to read too much)
Size is 2.2metres wide by 1.4 meters high
This sign needs to be succinct. Needs to convey fun and a little indulgence but not in a 'tacky' or 'cheap' way.
Needs to offer indulgent imagery of course, our logo too and direction.
Target Market(s)
Tourists, domestic and internationals
Industry/Entity Type
Tourism
Font styles to use
Other font styles liked:
- sacred cow
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Convey fun, whimsy indulgence and value ( keeping in mind we need to entice these people a further 17km up the road!)
Nice to have
- White space and clear imagery with
Should not have
- Bold bling colours, be busy looking and cheap looking, needs to convey quality .