• US$150

• 135 designs

• 49 designers

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Logo Design Brief

We need a new logo to support the transition from our online dog-celebrity account (@charliehastwomoms and @charles_eliot on Instagram) to our made-in-America, quality guaranteed dog accessories and lifestyle brand. We have a website (www.charliehastwomoms.com), an initial line of dog collars and leashes, and a good number of early orders. We need to create a far enhanced version of our current logo (silhouette of our two dogs) as well as a new font for the text of our company name and (potentially) new colors. Our brand style will be traditional American and somewhere between Preppy Style and Ivy style. We would look to replace the silhouette with our seasonal design patterns at times in the future, so this design should support that possiblity.

Target Market(s)

Dog-owners who are fashion conscious and have disposable income to spend on more frequent collar and leash purchases. Our target demographic is similar to those who purchase from Vineyard Vines, Ralph Lauren, BarkBox and L.L. Bean.

Industry/Entity Type

Retail

Logo Text

Charles Eliot

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Silhouettes of our two dogs

Nice to have

• Reimagined silhouettes / stylized or patterned - - -

Should not have

• NA

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Files