• A$150

• 15 designs

• 3 designers

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Logo Design Brief

I need a logo to market fine handmade opal jewellery. The opals have been mined at our mine in western Queensland and have been cut, polished and set by arguably Australia's leading opal artisan. The design should communicate quality, elegance and creativity to reflect the products. Each piece of jewellery is handmade, some with the addition of a pearl, sapphire, diamond or a combination of these. As no two pieces of opal are the same, the range is extensive. There are rings, earrings, pendants and necklaces all of individual design and style on offer. Opals come in nearly all colours with mixtures and colour bars of blues, reds, greens, purples, yellows, pinks, oranges and whites. Each piece has been set in either gold, sterling silver, white gold and some in combinations of these. There does not necessarily have to be a symbol, the logo could just be the script of the name but I'd love to see what you can do. I think the name is catchy and lends itself to being the hero of the design. Coloured or straight black is also up to you. The name is in reference to my grandmother who is my inspiration. The highest quality opal is formed in very hard rock and from this rock in remote, hard, inhospitable landscape comes the unique beauty and vibrancy of opals. Similar to the gem that was my grandmother, Olive Berrie. The logo can include or not include the fullstop between O and Berrie. The font that is used could either be modern to fit with the contemporary designs of the products or script like to reflect the elegance of the jewellery.

Target Market(s)

Women who appreciate individually designed jewellery priced above chain jewellery stores. Each piece is handmade and every piece of opal is different.

Industry/Entity Type

Jewelry

Logo Text

O. Berrie Opals

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The words O. Berrie Opals (with or without the fullstop, that's up to you).

Nice to have

• Maybe in a logo that is not straight script something could be done with the two letter Os? Not a must have, just a possible idea..... Script only seems elegant as well so I am very open to all ideas.

Should not have

• Though my grandmother's name was Olive Berrie, I'm not sure that the use of symbols relating to olives or berries would be suitable? I tend to think of restaurants or things relating to food or poker machines when I see these and I'm not sure that it would work with opal jewellery. If you think it might work I would be happy to be convinced otherwise! Please don't use any symbols reflective of a typical gem that has been faceted. Polished opals are a cabochon and so are very different to a stone cut with facets.

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Files

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