company logo for online mobile payment service and groupon like coupons

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This customer received 26 logo designs from 4 designers. They chose this logo design from Ineffable GFX as the winning design.
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We need a simple yet brilliant branding for our online mobile payment service. The logo is our main branding tool and how we will be recognized. so it is very important we get this right. simple, bold and catchy.
Our younger consumer is very mobile phone driven and our CELLOOT app and website will allow them to pay mobile bills on our sites plus offer them coupons, money back and discounts.
so our project will be both web and mobile driven .
Target Market(s)
MOBILE USERS BETWEEN THE AGES OF 15 TO 35 YEARS...MORE OF THE YOUNGER DEMOGRAPHIC GROUP.....CELL PHONE USERS THAT ARE LOOKING FOR GREAT DEALS (LOOT) WHEN PAYING THEIR MONTHLY CELL PHONE BILL.
Industry/Entity Type
It Company
Logo Text
CELLOOT
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a company logo with a strong font driven graphic that helps with our branding. Limit to two colours to keep it bold yet simple.
- Remember we need a strong icon mark that goes with our corporate name. this app icon must stand out and be smart, yet simple.
- Please remember we have two words as part of our corporate name;
- CELL.............so our customers are cell phone users that are at our site to pay their cell bill ...and.... LOOT.......we offer great deals, coupons and discounts as a reward for paying their cell bills with us. Our customers are getting a 'steal of a deal' when using us. To loot is to plunder to steal and get a great deal.
Nice to have
- Clear,simple, smart and very catchy. Outside of the strength of youe font driven logo the graphic artist might add a "mark" of some type ...like the checkmark swoosh of Nike as an example of a 'mark' . this might be a nice touch? the logo must have a 'mark ' that will work for icon buttons on ones phone.
- For example Facebook just has a 'f' in white with a blue background as their icon mark.....
- so our awarded designer must make all this work together with simplicity and brilliance
Should not have
- too much, too busy, too many colours, too hard to read......KISS