• €110

• 101 designs

• 34 designers

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Logo Design Brief

The logo is for a new digital agency offering advice to small and medium size businesses, how to incorporate SoMe advertisement and Google Adwords, likewise text authoring, in the their overall mediaplan.

The template, where the logo should appear, is very simplistic and minimalistic, and so should the logo be crafted like.
Please see the template at:

http://preview.themeforest.net/item/omm-a-carefully-handcrafted-clean-minimal-responsive-wp-portfolio-theme-with-a-sidebar-menu/full_screen_preview/7498945?_ga=1.206243475.1821454671.1479552744

The logo should be crafted in the color black.

The text style and font, should express trustworthiness and creativity. The word 'real' should stand out of the logo name, and be particularly highlighted. The word 'real' could for example have another text or font style than the word 'brand'.
The words 'brand' and 'real' should therefore be expressed and interpreted separately, but still inseperately in a common logo design.

Possibly, the words 'brand' and 'real' could stand beneath each other, and use the same big capital letter, or maybe the one word 'real' could be incorporated within the letter 'B' of 'brand'.
Please find my ideas and thoughts in the jpg attached this project.

Target Market(s)

Small and medium sized retailers in Danish market

Industry/Entity Type

Marketing

Logo Text

Logotext: BrandREAL and slogan text beneath the logo: stand out of the crowd

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should signal crowth and succes. An arrow pointing upwards, signaling increased succes and revenue.
• Minimalistic and simplistic. Black color.

Nice to have

• Emblem logo

Should not have

• The logo text should be easy to interpret and understand. The logo should NOT be too abstract and pictorial.

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