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WastED (Beer/Wine candles) Edgy Candle with a Cause
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This customer received 71 label designs from 7 designers. They chose this label design from Venus L. Penaflor as the winning design.
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US$150
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71 designs
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7 designers
Label Design Brief
Help us to help others. WastEd is a beautifully scented natural soy candle made using repurposed beer/ wine bottles while at the same time donating a portion of our profits to youth alcohol education programs. (1. Waste = Repurposed beer/wine bottle, 2.) Wasted = (anti) drunk/alcohol 3.) Ed = education/prevention programs.)
We're looking for a design that is cool and bold yet elegant and appeals to women (90% of our customers.) No traditional beer label designs please.
The "WastED" logo should appear prominently in the design with the scent name (in a different font) "on top." (See the "Chocolate Wasted" poster attached.
Examples of actual scents: Vanilla Chai, Blushing Bellini, Sparkling No-jito. (None of the fragrances smell like beer/alcohol or wine.)
Also the ED in WasteED should stand out in some way.
The emphasis should not be on the recycling aspect, so no obvious recycling symbols.
We are open to different interpretations and have attached varying examples that we like.
Note: a "blackboard/chalkboard" label is an idea since this deals with education.
Note: files & fonts used in the final design should be editable so that we can add other scent names as needed.
Updates
Project Deadline Extended Reason: This contest has been extended due to updates to the brief. Even though the extension is for five days, if a "winning" design is submitted prior to the deadline, a selection will be made regardless of the time/days remaining. Added Saturday, November 26, 2016
Target Market(s)
Candle buyers, specifically women between the ages of 16-45
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1.)Free fonts or license fonts under $20.00 2.) fonts modified to look unique/original. 3.) Editable Scent name 4.) Burning instructions 5.) Warning Info
- Burning Instructions: Trim wick to 1/4" before each lighting. Keep free from foreign materials including wick trimmings. For an even burn, burn for at least 1 hour but not more than 4 hours at a time. Discontinue use when 1/4" of wax remains. Discard or recycle after use.
- Warning: Burn candle within sight. Keep out of reach of children and pets. Keep away from things that catch fire. Use with caution.
Nice to have
- Colored Scent Names
Should not have
- recycle symbols
