• A$400

• 102 designs

• 30 designers

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Logo Design Brief

I need a logo design for a new company in Sydney Australia. I will be a solo operator providing leadership coaching, solutions to people challenges and leadership development for senior leaders of organisations.

I would like the design to be professional but not too "corporate." Whilst I will be dealing with senior corporate types, my personal work style is professional, but practical and pragmatic advice.

I really like a vintage style feel in my dress and home so perhaps something that reflects a bit of myself would be good.

The business will be built on strong business relationships so something that has a warmth, openness and being approachable is important.

The business name of Leading People to me has 2 meanings. It is about working with great leaders who strive to continue to improve their leadership capability, and is also about leaders who want to build great teams and great leaders of the future so is also intended to be about leading others.

Target Market(s)

Target market will be Executives and Business Leaders across a range of mid to large size organisations. Likely to be 30-45 years on average, educated professionals. Males & females & industries may be varied but most likely finance / IT industry professionals.

Industry/Entity Type

Leadership

Logo Text

Leading People

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I am hoping to have the words in a great design / font and maybe an image which I can have included next to the words or drop off as needed. I would love the design to reflect me and my style. To give you an idea of me I like the simplicity of the Tiffany & Co letters and style as a logo and I love Alannah Hill style and fashion.