Hero Brand Logo for New Ethical and Sustainable Womens Clothing Label made in Australia

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This customer received 101 logo designs from 45 designers. They chose this logo design from PH as the winning design.
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Logo Design Brief
I'm after a logo for a new womens sustainable & ethical clothing label. We are classic & classy, but not flashy, nor are we stuffy. I'm keen to use the '+' sign as the 'and' in the logo & am keen for charcoal text on white, with matte gold please. It would be great if the sticks element could be incorporated somewhere, like a silhouette of a pile of sticks or something. The final design should communicate; Beautiful, Ethical, Clothing, the is grounded in environmental & social ethics. Sorry to be prescriptive, I'm just on a tight timeline! Thanks! :)
Target Market(s)
Target - 29 year old young professional with high disposable income. Please see attachment for more detail :)
Industry/Entity Type
Fashion
Logo Text
Sticks + Stone
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Uncomplicated or simplistic in design.
- '+' sign as 'and' please.
- Use of Charcoal colour, on white back ground with matte gold.
Nice to have
- Silhouette of a pile of sticks for the icon - or something that communicates social & environmental ethics.