Fishing Tackle Company Launching New Brand, Need Package Design

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This customer received 17 packaging designs from 4 designers. They chose this packaging design from Kreative Fingers as the winning design.
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Packaging Design Brief
We sell different lines of fishing gear and have partnered with a major hook brand for a new offering. This new line will be fishing rigs. A rig consists of a hook and various terminal tackle. Different components = different rig. Rig is different for different fish. Rigs are packaged in a flat poly bag. We need a product label "card" that will go in the bag. It must work as a template as some info will change such as: size, type of fish, and rig name. Also for different size packaging: 1.9 x 4, 2.9 x 9, 3.9 x 5
Target Market(s)
fishermen. mostly men. saltwater recreational fishing. fish types: striped bass, bluefish, sea bass blackfish
Industry/Entity Type
Sporting Good
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the brand logo Gamakatsu as top billing as they are the hook maker and the main selling point. the template must work with the different size packaging and allow for easy update to text fields for hook size, fish type, etc. Bright yellow background
Nice to have
- An old joke is bananas are bad luck on boats so we went with this line as banana free tackle. a fun image with of this might work. can incorporate fishing hooks or saltwater fish listed above
Should not have
- any copyrighted or trademark images / info. no freshwater fish or reference to fresh water fishing