• US$150

• 363 designs

• 82 designers

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Logo Design Brief

**PLEASE ADD YOUR DESIGNS TO MY BLANK VAN IMAGE**

We need a logo design for a new company in Perth, Australia called "PRIMUS ELECTRICS".
This company provides electrical, data and security solutions to residential and small commercial customers. We are a professional company who will be providing quality workmanship above all other competitors we have identified. We exist on old fashioned values and our logo needs to portray this.
We have begun this company with the view to include security installations and maintenance however in the future this may expand to a separate business to specifically target security.
The company’s mission is to offer its customers the highest quality electrical services, growing and maintaining a referral network of customers, focus on electrical installation and maintenance and installation of date and communication.
The areas economic growth the last few years has resulted in an increased opportunity within the electrical installation and maintenance field. The company is positioned to capitalize on the growing need of such business in the greater area which understands the current growth in technology, as the world expands in the world of connectivity on a global scale – Internet of Things.
The company’s main keys to success include Expedient and convenient electrical service, always completed on time and on budget. We intend to operate on word of mouth and a proven basis where potential customers can view all our works online through our website (currently in construction) and social media avenues
The Colour we have in mind which best represent us is – blue, however we have an open mind to other options if the design proves to be eye catching.
The winning logo design needs to be modern, simple and to the point, not too busy or complicated as we feel this may detract from who we are as a Company. We would like to have a combination of both upper case and lower case within the chosen logo.

The diode image attached can be incorporated into the design - diodes only allow current to flow in one direction, so it's symbolic of only moving in the right direction. Always moving forward, not backwards.

Target Market(s)

Educated Professionals

Industry/Entity Type

Electrical

Logo Text

Primus Electrics

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Hemi Head, Space Ranger

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Full company name - Primus Electrics to be used.
• If a combination, logo to be to the left or above the text.
• ELECTRICS to stand out.
• Text to be bold/strong crisp/sharp

Nice to have

• Primus Electrics (not on same line, words to be under each other)
• Geometry in favour of graphics/images.
• Colour will suit us - RGB 25,32,63

Should not have

• The word Primus NOT to overpower the word ELECTRICS
• Busy graphics.

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Files

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