A new logo for a brand new start up company that connects parents to teenagers.

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This customer received 87 logo designs from 33 designers. They chose this logo design from IMD-HUB as the winning design.
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Logo Design Brief
We either need a logo redesign or a new logo from scratch. The logo needs to be used on our social media accounts, our app and all marketing mailings. We would like the words "Parents Are The Key" outside of the logo somehow, if possible. We know parents are the key in reducing kids risk of accident or death in car accidents. We want to start there, but eventually, expand our scope because we know that parents are the key to helping their teenage child navigate into adulthood.
Target Market(s)
Parents of Teenagers and Driving Schools
Industry/Entity Type
Education
Logo Text
Parents Are The Key
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- it must say "Parents Are The Key." We want a sophisticated look.
Nice to have
- We want to have it 3D. You can either play off logo we have or create one from scratch.
Should not have
- We don't want the words inside of the key. We do not want it cartoony.