Paddletude! logo for apparel line

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Contest winning design

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This customer received 98 logo designs from 31 designers. They chose this logo design from Hot Rod as the winning design.

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Logo Design Brief

This is a logo / slogan for a surf / SUP apparel and accessories line. Paddletude (term) has been trademarked- now we want to create a logo that will represent the brand. It will ultimately be used in the design of tee shirts, other apparel and accessories for surf and standup paddleboard enthusiasts. Marketed toward families- so it will be used for both adult and children clothing lines. The logo needs to be memorable, but something that would work for both kids and adults if on tee shirt. I don't think the logo needs an image, but if you think it would be enhanced by one, we can try it.

I have attached a logo below of a company this product will be affiliated with. I don't necessarily want it to look like that same logo (would like something a little more clean / modern), but you can use it for inspiration since they WILL be affiliated. Thank you!

Target Market(s)

Paddleboarding enthusiasts of all ages.

Industry/Entity Type

Clothing

Logo Text

Paddletude!


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)


Font styles to use
Decorative

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The trademarked logo will be used on the products. I am envisioning the first two d's to be made from upside down paddles. Logo should be fun and trendy. Will be used to market to families (incl. kids)- but don't it TOO "fun" so that adults would use it as well. Should represent the paddleboard / waterman lifestyle.
Nice to have
  • I am thinking it will look better all lowercase.
Should not have
  • Please don't use colors that appear outdated. At the moment, I am not super picky about colors as long as they can be changed easily. But I don't want any that would be from the 70's (pea green, ugly browns, yellows and oranges, etc). :-)

Files
PNG
Payments
1st place
US$150
Total
US$150

Project Deadline
16 Nov 2016 15:47:04 UTC
Language

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