Refresh
New online charity service needs a logo design
Want to win a job like this?
This customer received 75 logo designs from 23 designers. They chose this logo design from alok bhopatkar as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
£150
-
75 designs
-
23 designers
Logo Design Brief
We need a logo designed for a new online charity called CrowdGuru.org. We match people with skills to offer to people in charities and social enterprises who need those skills. The basic idea is that someone with experience can help to "skill up" someone who is trying to achieve positive social change.
Our logo needs to communicate to two groups of people:
1. People working for good causes
They can log in, set up a profile and get support to overcome obstacles that prevent them from achieving their goals. We put them in touch with great people in an informal way and they can then get the help they need.
For this audience the focus is on achievement of their goals and improving their skills.
2. People with skills to offer
They can log in, set up a profile, see great range of exciting challenges from good causes, and offer to help out.
For this audience the focus is on sharing their skills and doing good. For many it will be a way of improving their CV too.
The final design should encapsulate the mood of accessibility, professionalism and respect. This is all about connecting real people to do real things!
The site is being developed as an open source project and is still under development.
http://www.crowdguru.org (placeholder site)
http://crowdguru.cfapps.io (development code site)
The attached PDF gives you more a flavour of what we are proposing.
Some of our "competitors" that we think are nicely designed (so you know not to make stuff similar)
http://www.workhero.org/
http://www.goodpeople.co.uk/
http://www.goodfornothing.com/
http://beta.makesense.org/?started=true
http://socialvaluelab.org.uk/
Message me with any questions or suggestions for improving the brief. Sorry we don't have much money but we are developing all of this through volunteer effort.
Look forward to seeing what you propose!
Ben
Updates
Hello Amazing Designers,
Added Thursday, September 26, 2013
Target Market(s)
People who work in the charity and social enterprise sector: typically 25-40, 60+% female. We do not want this to be geographically focused.
Professionals with 3-5+ years experience primarily in marketing, business or fundraising. Ideally at a senior level. But they are doing this in their spare time so it should not "feel like work".
Industry/Entity Type
Charity
Logo Text
crowdguru.org
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the website name
Nice to have
- It would be nice to have some characters / icons that represent Gurus and Causes (the two protagonists in the site) so that we can use these through the site.
PERSONALITY
An individual will interact with the brand (and logo) and needs to feel it is accessible. We are not selling IT services to blue chips, so this is a much more human and 1-2-1 interaction. Please give our brand personality. That personality needs to be wise and friendly and someone you feel comfortable going to when you need help.
Should not have
- Not overly fussy. Not a generic "social" motif. Money is not the motivator. We don't want a logo that only focuses on one of the groups.