Pharmacy Buying Group formed by independent pharmacies

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This customer received 182 logo designs from 53 designers. They chose this logo design from Apex Design as the winning design.
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Logo Design Brief
Looking for a new logo for our pharmacy buying group called "Conquest RX" Incorporated into the logo, I would like our tag line "Buy-Guide-Thrive" included. We are a newly formed group of independent pharmacies that will be bidding out our pharmacy purchasing to different wholesalers. Our group is transparent with now hidden fees or rebates.
Target Market(s)
Other Independent Pharmacy Owners
Industry/Entity Type
Pharmacy
Logo Text
Conquest RX tag line: "Buy-Guide-Thrive"
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- UNSURE --
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want a logo to signify strength for our buying group. It must have Conquest RX as the main piece of the logo, with Buy-Guide-Thrive as a smaller tag line.
Nice to have
- I might need to have a logo without the tag line for smaller pieces where the footprint is smaller. Please try to incorporate an innovative symbol into the logo. I will let you be creative with that.
- Idea - maybe have a mortar and pestle - a fist is at the end of pestle?