Facelift/ revamp of existing New York Style Pizza "ESPY" logo in Vietnam

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This customer received 158 logo designs from 49 designers. They chose this logo design from Roy as the winning design.
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Logo Design Brief
ESPY Pizza is succesful pizza restaurant in Saigon, Vietnam. The brand has been around for 3 years and is now gearing up to launch and expand aggressively.
ESPY pizzas are New York style and are sold by the slice.
Since we already have a logo (but it is old and very basic), all we are looking for is to give the current logo a face lift / tune up.
It should reflect the following characteristics - hip, New York, rustic, urban, charming.
Target Market(s)
Obviously all families with children of all ages for delivery business.
But for walk ins it will be more 22 years of age and up.
Industry/Entity Type
Restaurant
Logo Text
ESPY PIZZA / NEW YORK STYLE PIZZA
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Look and feel
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