CORPORATE LOGO- NEEDS A FRESH UPGRADE
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This customer received 102 logo designs from 36 designers. They chose this logo design from vplax as the winning design.
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Logo Design Brief
Corporate Logo is about 8 years old and was originally created with no direction. The company has a much clearer vision than it did back then and the logo needs to reflect us better.
When I think about and consider branding the main things that come to mind and/or that I would want clients to feel about us:
Experts. Team of Experts. Guidance. Trustworthy. Professional but not stiff. A logo that is simple, yet strong is what I hope comes through.
Once the logo is determined I will have many new projects ready to start. Several flyers, info graphics and a 12 page corporate brochure.
Target Market(s)
Pre-Retirees- Federal Employees between the ages of 50-65
Industry/Entity Type
Financial Planning
Logo Text
Federal Benefits Group
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A small compass incorporated into the logo somehow.