• A$150

• 122 designs

• 36 designers

---

Logo Design Brief

Logo design for a new Financial Services business named "Wealth Collective"

Wealth Collective is the mother business which brings together several personal finance businesses from various disciplines within personal financial services. All of these businesses are client centric, lifestyle focused, professional but approachable.

We are based in Melbourne, Australia and would like for the brand to be a balance of professional, fresh, modern, classy, approachable.

The ideal branding would not have any inconography that is too obviously linked to finance but rather something else which resonates with the brand message.

Who we are and what we do:
-A healthy balance of ‘Professional’, with a ‘Fresh and young’ EDGE
-Make the Complex SIMPLE
-Innovative solutions and service options
-We deliver big business security, resources and support – with the responsiveness, care and flexibility that a bespoke advice business provides
-Working with lifestyle focused individuals with high cash flow and growing complexity - to help them acheive a better lifestyle and simplify their finances.

Target Market(s)

30 - 50yp, male and female individuals who are lifestyle focused, want simplicity.

Industry/Entity Type

Financial Service

Logo Text

Wealth Collective

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Simple brandmark
• Good typography/font
• Able to be both printed in colour and present well in black and white/grayscale
• Not too out there in terms of design, or a logo that shouts "look at me"
• Classy and simple - think Apple, Air BNB, Facebook, Bragi and the examples attached

Nice to have

• Something from the Blue/Green, Grey, White, Black colour palette noted below in breif.
• Flat logo design
• transformative, with more flexible options or versions of the logo
• Clever use of negative space.
• Watercolour washed through wording.

Should not have

• Be too busy, or not easy printed in black and white
• Logo should not be in all caps.

---

Files

Download all files - 0.9 MB