• A$150

• 162 designs

• 50 designers

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Logo Design Brief

transition of a small dental practice with basic services and a long standing owner in a small town to a younger dentist with an intended destination of becoming a world class dental practice with future focus on customer care high quality dental treatment and modern approach.
current strengths. friendly, good quality care, . Family run and very friendly dental team. dental treatment which is very thorough and taylor made for each patient and patients health and lifestyle needs and structured in a manageable manner with no pressure applied to patient. very informative to patient.

current unique usp, preferred profvider of the main insurance health insurances within a 200km radius offering higher rebates and set pricing scheme. exclusive provider of dental treatment on world famous Hamilton Island. very defined location above the only bank in airlie high street and opposite the outdoor swimming pool (known as the lagoon)

market 1/2 locals 4/8 out of town, 2/8 transient population (2 years or less) 2/8 emergency holiday makers (of which 3/4 are health fund holders)

Target Market(s)

women 40-65, seeking trustworthy happy environment to help with cosmetic and health concerns.

USP in area -THE QUALITY practice in the area. Most friendly and intimate. same dentist every time same service same quality. well trained staff. caring approach. "GOING THE EXTRA sMILE"

Industry/Entity Type

Dental Clinic

Logo Text

airlie smiles, Aairliedental, Airlie Family Dental, Dr Mac, Cormac Farrell Dental, MAC@AIRLIE DENTAL

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• "airlie". keen knowledge of effects of asahpes and colour affecting TRUST in general target audience.
• "@" symbol large- I want to drive traffic to my website
• differentiate from the following COMPETITORS-MUST BE DIFFERENT
• "airlie beach dental (MOST IMPORTANT has a sail and green wave, find on web if you can!!!! no web page 2.whitsundaydental.com.au, 3. affordabledentalcare.net.au 4.smilemakerswhitsunday.com
• please do homework thoroughly to massively increase your chance of winning the prize.

Nice to have

• elegance with clear impression of dental presence.
• "@"symbol with outer ring made tooth shaped

Should not have

• difficult to distinguish palette and text combination
• avoid overt tooth shapes and pac-man happy faces (competitor has these)

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Files

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