• US$300

• 128 designs

• 38 designers

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Logo Design Brief

We need to design an eye popping logo for our sports nutrition supplement product named JoeBoost. It is a pre workout supplement you can flavor your coffee with. The name "JoeBoost" is correlative to a cup of coffee being referred to as "a cup of Joe" and "boost" refers to the performance enhancing properties to the coffee. Think cup of hot coffee, high performance, friendly (not too aggresive), but state of the art/cutting edge. This logo should appeal to men and women that currently, or plan to work out consistently and like to drink coffee. This logo will mostly appear on supplement bottles(white or black)/small tubs/workout shaker cups/ letterheads. This product will be on the shelf with different workout supplements and we would like the color scheme to stand out comparatively to whats out there now

Target Market(s)

Health and fitness industry/athletics, men and women between the ages of 18-55 who work out consistently

Industry/Entity Type

Nutrition

Logo Text

JoeBoost

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Any

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Something referencing coffee and high athletic performance, even if subtle.
• CREATIVITY. needs to be custom. We dont want a generic looking logo in a standard font. Think corporate creativity.

Nice to have

• Perhaps implement a cup of coffee into the logo?
• Something in reference to heat

Should not have

• Nothing too aggressive or violent
• Do not send clip art. I can do that my self.

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