Design for an A4 product factsheet

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Contest winning design

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This customer received 31 flyer designs from 6 designers. They chose this flyer design from Wynny Lim as the winning design.

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Flyer Design Brief

We need a client facing factsheet to explain our products to new and existing clients. There are 10 products, each factsheet needs to have the identical style and layout with the only difference being the copy, we will provide all copy but require a consistent, creative, engaging and 'on brand' layout.

Target market is HR Directors, Compensation & Benefit Managers, Finance Directors and Company Owners

Target Market(s)

Small and Medium sized businesses in the UK with between 50 and 5000 staff

Industry/Entity Type

Product


Font styles to use
Other font styles liked:
  • Calibri

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • An on-brand style consistent with previous designs.
  • Use of identical iconography to prior designs for each of our products. These are detailed on the attachments of previous work.
  • Immediate impact to grab the attention of a busy professional individual.
  • Use of the Ink logo
Nice to have
  • Incorporation of our IBT Graphic image.
Should not have
  • Any off brand colours

Files
Download all files - 3.9 MB
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