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CAST Logo - creative but professional. realistic but simple.
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This customer received 122 logo designs from 27 designers. They chose this logo design from SteffySummer as the winning design.
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US$160
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122 designs
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27 designers
Logo Design Brief
We need a logo for a new Catholic media organization called CAST (the name is really "Catholic CAST Media", but we are branding ourselves as CAST which is an acronym for Content, Apologetics, Stories and Travel - please do not include the actual meaning in the logo design).
Our mission is to offer all people the opportunity to know Christ and His Church through dynamic and engaging media. So, we are on most digital platforms: podcasts, videos, and are going into apps. We would like to use sea imagery and colors with CAST - to a greater or lesser extent - based on the scripture passage of the apostles being fishers of men and casting nets. We would like to see designs with fishing nets or rope in it. For instance, we would like to see a little character casting a net around the font of over it. Please refer to images below. We want to font to be classy with a flow but not frilly in the least. Overall, it must be easily legible.
We would like to see logos with dark teal and neutral colors or black and grey. We want it to be dynamic and creative (we are in the film industry), but classy and professional as well that can appeal to a large demographic. NOTE: We also want to think about a logo that is versatile with video, as illustrated in the comments above.
Updates
Project Deadline Extended Reason: While we have seen some very promising designs that have potential, we would still like to explore other options after having received more feedback from the entire team. We really want this logo to capture our identity in a simple yet powerful way, and we feel we are getting close but not quite there yet. We will upload some new images to help convey the concept and ideas we still would like to see. Many thanks for all your work. Added Friday, November 4, 2016
Target Market(s)
Main demographic is 18-35 year olds, men and women, so it needs to appeal to a wide audience.
Industry/Entity Type
Film Production
Logo Text
CAST
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Fishing net being cast out behind the font, or aside it; rope knot aside font or incorporate into it; rope aside font or incorporated into it
Should not have
- The actual real significance of the acronym (Content, Apologetics, Stories, and Travel) as we will not be branding ourselves as such; A font that is overly bold/more masculine; a font that is difficult to read (if you use a script please ensure one that is simple and not too decorative)
