• US$248

• 15 designs

• 3 designers

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Packaging Design Brief

Hi:

We need packaging design for our Crunch Peanut.

Bag Material: Aluminum Foil Stand Up Bag
Dimension: 5.875"(W) x 9"(H) x 3.5"(D)
Bag Picture: Here's current packaging design files in AI and PDF.

https://www.dropbox.com/sh/37i0z4cx56fcsz1/AAApADNSnCqUVZRB29nr04VCa?dl=0

https://www.dropbox.com/sh/f405h85rlsipbi7/AAC04sNU2sgg_nN4bMYXF6s4a?dl=0

Product: Coated Peanuts (peanuts are covered with 1 mm baked coating shell)--attached pictures. If you need high resolution image files, please let us know.

8 Flavors:
- BBQ
- Hot & Spicy
- Creamy Ranch
- Sweet Chili
- Cheese
- Curry
- Sour Cream & Onion
- Coconut

We have heard the comments about our package that our current packaging's black color looks too strong. Consumers also want the packaging to look softer, more appealing to millennials. Because the products will be standing on the store shelf therefore, packaging must look like very unique and attractive for buyers to pick up and give a try. Some say our current package front looks too graphic worked.

Somewhere in the front of the packaging must display our company logo (Murgerbon) and Brand Name (Ooma)--I've attached ai files of these.

I've also attached other competitors' packaging to give you ideas.

If you have any questions, comments, concerns, please let me know. Waiting for great design!

Target Market(s)

American mainstream markets, mass retailers(grocery stores like Walmart etc). Our target customers are adults (both men and women from 20s and over).

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Contents in my current packaging design (company logo, brand logo, ingredients, product description, nutrition facts etc).

Nice to have

• Close up art (either simulation, cartoon, photo whatever) of the actual crunch peanut so consumers could understand how the product looks like.

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Files

Download all files - 2.9 MB