• US$360

• 50 designs

• 12 designers

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Logo Design Brief

Note: The DesignCrowd website is breaking the content and formatting of my brief, so I've copied it over to a MS Word file (attached). Please see attached document for all project information.,

Launching a production music company called "Austin Music House" operated out of Austin, Texas. Target audience in the early phase will be media production companies.

Visual Design Needs:

Large Logo - using the full "Austin Music House" name
Small Logo - using only "AMH" abbreviation
Color scheme that can be used on the website and business cards

Stretch Goal: small visual assets to add spice to the website. Perhaps a small horizontal line or graphic ornamentation for headline text, etc. Something subtle.

There are a few points that must be emphasized as far as visual design goes.

Point 1 - AMH values authentic, organic sounding music as opposed to "digital" sounding music. We hand perform and record all guitars. Instead of drum loops we hand-write all drum parts as a real drummer would play them and then use high quality samples of real drum sets. All vocal parts are recorded using local artists. Orchestral music might use authentic Sonata Allegro form along with high-quality samples for strings, woodwinds, brass and percussion along with carefully constructed sample articulations to create the most realistic sounding performance possible. Mixes are created using high fidelity models of old, prized equipment like the Pultec EQ or the Fairchild tube compressor for a hand-crafted, organic music feel.

(So - I see earth tones rather than "digital green" if you get my meaning.)

Point 2 - would like to convey the idea of electric guitars to violins. AMH music will range from acoustic guitar music, to hard rock, progressive music, "pop", all the way to orchestral music and hybrid rock/orchestra music.

Target Market(s)

Media production companies looking for custom music., Media production companies looking for custom music.

Industry/Entity Type

Progressive

Logo Text

Austin Music House ; AMH

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Large logo with full "Austin Music House" (please see Point 2 in description)
  Small logo with "AMH"
  Selected font(s) for website
  Color Scheme
  
  

Nice to have

• 1) A few subtle visual assets that could be sprinkled throughout the website. Perhaps custom bullet points, or horizontal line for underlining a title or subtitle... perhaps something to go on the sides of a title area.
  
  2) A few web page layout guidelines for "home" and "content" pages. No mockups – just a few reference website and some feedback on how it would look is fine.
  

Should not have

• Anything that feels "digital" or inorganic. (See description.)