Cinnamon Cafe Windsor Logo re-design

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This customer received 200 logo designs from 73 designers. They chose this logo design from Joe McCluskey as the winning design.
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Logo Design Brief
I am looking for a redesign of our 15 year old logo for a local but popular cafe in Royal Windsor in the UK.
We are based in the historic and tourist town of Windsor, and situated in a historic building. We are known for our great coffee, cakes and good quality food.
I would like the logo to have a modern aspect whilst retaining the feel of an independant coffee shop, with no reference to a castle or the royal family.
Please see www.cinnamoncafe.com for details of the brand and attached files
Target Market(s)
CAFE customers
Industry/Entity Type
Cafe
Logo Text
Cinnamon Cafe
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Style
Nice to have
- The name but not essential