UK Based Flooring Company Needs a Logo Design

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This customer received 321 logo designs from 118 designers. They chose this logo design from dzine studios as the winning design.
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Logo Design Brief
We are a retail flooring company based in the United Kingdom, looking to re brand and modernise. Our business started in 1955 and is family run. We sell carpets and other flooring types through our shops and also have fitting teams to install them. Our business is called Poplar Carpets.
The logo should be mainly text based and should be professional, fresh and modern. It will be used on a website, stationary, vehicles and also as signage on the front of retail shops. The colours we generally like are black, white, grey and blue (but of course please use your creativity). We are likely to use Google Fonts so it may help to use Google Fonts in your designs.
The winner will need to provide the logo in Vector format, and also provide the names of fonts used as well.
UPDATE: PLEASE FEEL FREE TO USE DIFFERENT COLOURS IN YOUR DESIGNS, WE HAVE NO PREFERENCES NOW. THANK YOU.
Updates
Project Deadline Extended
Reason: We like many of the designs thank you, but we are still hoping to see that one perfect design which makes us think 'that is the one'. So we are extending the deadline, thank you.
Added Monday, October 31, 2016
Industry/Entity Type
Flooring
Logo Text
Poplar Carpets
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.