Refresh
Relaunching Tchaba Tea and positioning away from a hopt cup of tea to A cup of time
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This customer received 34 packaging designs from 11 designers. They chose this packaging design from Shaitan_batyr2015 as the winning design.
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US$160
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34 designs
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11 designers
Packaging Design Brief
11 years after launching Tchaba Tea, I am putting the final touches on the revamp of the brand’s visual identity, moving Tchaba away from your mere cup of hot tea, to something more holistic, personal and intimate...A cup of time.
We spend most of our adult life attending to other's requests and demands, worrying about meeting their expectations that we forget to take care of us.
Tchaba is here to help each individual celebrate himself or herself and live in the now, enjoying each day in the present hoping that tomorrow will be as peaceful as today.
I need a creative and specialized packaging designer to help me translate the above positioning into the packaging of the product.
We will start with the most popular item, the "Mono Box""
A paper box (Single or multi layered) which contains 20 sachet of the same blend.
Sachet size is 7.5cm x 8cm x 0.5cm
The "Mono" line will have 5 sub categories
1- Black Tea Collections (10 Blends)
2- Green Tea Collections (10 Blends)
3- Oolong Tea Collections (5 Blends)
4- White Tea Collections (10 Blends)
5 - Herbal Infusions ( 10 Blends)
The packaging must look Exclusive, premium, authentic and private
Tchaba is only offered in designated Tchaba boutiques and top retailers. Never in Supermarkets.
Target Market: Affluent, image conscious, well travelled women between the age of 25 - 60 who care about the inner beauty just as much as there outer beauty
Updates
Project Deadline Extended
Reason: Have not received all the designs in time
Added Sunday, October 23, 2016
Target Market(s)
Target Market: Affluent, image conscious, well travelled women between the age of 25 - 60 who care about the inner beauty just as much as there outer beauty
Industry/Entity Type
Moving
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Gold Foil, Special texture, Creative ergonomical mechanism
