Custom Millworks company in need of a Rustic, Modern, and Sophisticated Logo!

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This customer received 178 logo designs from 51 designers. They chose this logo design from Buck Tornado as the winning design.
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Logo Design Brief
We need a logo for a millworks company that does high quality custom wood work (kitchen cabinets, trim, doors, tables, built-ins, etc.) It's a company with high quality craftsmanship when it comes to woodwork. The company name is Plum Grove Millworks. We'd like it to NOT have a saw or any tools like many millworks companies use. We want something involving wood or a tree. Possibly something that can uniquely show the transformation of something going from wood to a finished product (cabinets, trim, etc). Accomplishing that by either transformation of a word (the company name) or unique logo would be great. The words that come to mind when someone would see this logo would be: rustic, sophisticated, modern, polished, and clean. The color palette options should be darker and lighter greens, light gray, light tan/brown etc. We like this color palette but are open to other things. We'd like the color palette to be no more than 3 colors. As you'll see in the logo text, Plum Grove Millworks should be the main logo, and "Custom Cabinetry & Architectural Woodwork" should be a secondary element like a tagline.
Updates
Project Deadline Extended
Reason: There are several "leading designs" that I would consider top 10. It seems as more revisions and time has passed, designs are getting better in terms of how designers are executing on the original project brief (doing what was asked). The main concept here is that we are a cabinet/woodworking company. When people look at our logo they should understand that; and in some cases without the text being present. Secondly, the designs are getting better in terms of "transition" from a tree or wood to a finished product we would produce. Simply having a tree means nothing. Therefore we felt it appropriate to extend our deadline to see what creative elements could be made with a focus on a logo (artwork) that tells the story of lumber being crafted into a finished cabinet/product. There have been a few submissions even today that are exceptional. Some that show a finished product in the shape of a tree and others that take a tree/lumber and transform to a finished product. We felt it best to extend the deadlines. We will be making our final decision on Tuesday November 15th.
Added Tuesday, November 8, 2016
Target Market(s)
Upper Middle Class/Wealthy. Usually a bit older (35 to 65). People looking to remodel kitchens or custom wood work in their home. People who are buying a large home with plans to gut it and do totally custom work.
Industry/Entity Type
Carpentry
Logo Text
Plum Grove Millworks; Custom Cabinetry & Architectural Woodwork
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A rustic and modern look. Incorporation of wood or a tree or the transition from a tree to a finished high quality craftsmanship product.
Nice to have
- A logo where the word Plum Grove Millworks shows the transition from wood to a finished product. Also interested in very modern design with a main logo/image to represent the brand. Color Palette described in project description.
Should not have
- Any artwork related to tools (saws, hammers, no tools). No stock art or clip art.
- NO TOOLS. NO CLIP ART. NO USE OF "PGM".