• A$160

• 63 designs

• 24 designers

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Logo Design Brief

We need a logo for a new company called ProcessWise Partners based in Australia. We are a business consulting firm that focuses on improving workflow operational processes to create efficiencies and reduce cost.

At ProcessWise Partners, we believe that every organisation needs to focus on their workflow processes and solutions to be a responsive organization built for the modern world. Our big idea is that an effective streamlined process makes the cogs of the business operate smoothly while reducing costs.

Our vision is to be the provider of choice for companies seeking to:
• Improve or redesign business workflow processes
• streamline transactional banking;

We achieve this by partnering with our clients and embedding ourselves within our clients’ business to gain a deep understanding of the operations of the business and where there is a need for improvement.


Behind ProcessWise Partners are two dynamic professional woman who:
• put their customers at the forefront of everything they do to strive for the best outcome
• are passionate with what’s possible today with the innovation that comes from a rapid dynamic marketplace.

We would like a simple design that is dynamic, professional and sophisticated but not stuffy and boring.

We would like a logo that can be used on a white background as well as a variation of the same logo for a dark background. We need to interchange the logos depending on the content ie website, business cards and documents.

We would like to see only the following colours in the logo design. They don't all need to be in the design but at least two colours will need to be in the design.
-blue
-white
-green
-purple

We don't want to see red, pink, orange, yellow, black, brown, orange.

However we will leave to you and your creative flair as to what colour combinations work well together.

The final design should communicate trust, professionalism and expertise

Target Market(s)

Mid size to large corporate companies
Councils
Universities
Trade businesses

Industry/Entity Type

Business Consultant

Logo Text

ProcessWise Partners

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Designer Choice

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simplicity
• Seriousness
• Modern
• Dynamic
• Elegant
• Professional
• Progressive
• The logo must work on both a dark and white background for various content

Nice to have

• -A simple modern word mark logo with style
• -A simple abstract logo representing flow and progression
• -Icon that represents what we do for our customers: " improving workflow operational processes to create efficiencies and reduce cost"

Should not have

• -'PW' logo
• -'PWP' logo
• -the colour orange or red