• US$490

• 44 designs

• 6 designers

---

Postcard Design Brief

DesignCrowd OS2U Direct Mail—OS2U Winter Campaign

OS2 Contact
Tania Jones
Marketing Director
OS2 Health Care Solutions
e. tjones@os2healthcaresolutions.com
p. 254.4324203
Project Description:
Design a direct mail flyer targeted to potential students of OS2U, an online medical coding education program.
Branding Standard
Color palette restricted to the HEX colors below; you many use your judgment in incorporating approved fonts:
HEX Colors:
Green: HEX #19BF27
Light Grey – HEX #99A199
Slate Gray – HEX #676967
Purple – HEX #5D184C
Fonts:
Avenir Next and Calibri
Photography
Images will be provided by client

Printing
N/A
Deliverables/Design Specs
• Provide client with 2-3 designs for a direct mail flyer;
• Finished Size: 10 ½ x 12, Bi-fold
• Cover: OS2U Logo, AAPC Approved Educator Logo, Texas Workforce Approved Text, Moodle Partner Logo, Round Graphic (Foil) calling out OS2U Class Dates
• Inside Flier: Course descriptions in four(4) columns top half and four (4) columns bottom half of flyer
• Registration info
• QR Code opening OS2U Video
• Discount Product Code
• Provide digital file of the final designs
Key Audiences
PRIMARY TARGET AUDIENCE:
Bell County Residents
Women
Nurses
Veterans
Recent High School Graduates
SECONDARY TARGET AUDIENCE:
Local Universities and Community Colleges
Local Businesses
Healthcare organizations/Clinicians
Goals
• Drive registration in OS2U individual and bundle course offerings
• Build awareness in the business community of OS2/OS2U as a local, veteran-owned business with other local businesses and vendors.
• Increase overall brand awareness with key targets—healthcare organizations, industry professionals, clients

Audience Behavior
The identified primary audience wants affordable, fast-track, convenient, education/training offering the greatest amount of career growth and employment potential in the shortest amount of time.
Visual Cues & Mandatory Images
• OS2U Logo
• OS2 colors and feel (HEX colors mentioned above)
• Selected iStock photography
Sensitive Issues N/A
Inspiration References to Consider N/A
Critical Success Factors
Compelling design drives interest and action
Project Budget
Budget or Other Restrictions TBD
Milestones / Schedule TBD

Target Market(s)

Bell County Residents
Women
Nurses
Veterans
Recent High School Graduates

Industry/Entity Type

Healthcare

---

Font styles to use

Other font styles liked:

• Avenir Next

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Logo
• QR Code
• Vivid pics
• Pricing

---

Files

Download all files - 60.2 MB