• US$160

• 37 designs

• 14 designers

---

Packaging Design Brief

We need a new label design for "Anfit",our Sports Nutrition line of vitamins, nutraceuticals, protein powders, and performance endurance products. We would like to see two separate designs, one blue and one red, as these are the two colors we are torn between. The labels should have the look/feel of a sports or fitness label, bold coloring, lettering, and even some use of holographic foiling.
Brands we would be similar to those found on bodybuilding.com and fitnessfirstusa.com. Brands we like in particular are BSN and Orgain.

Target Market(s)

Fitness enthusiasts,athletes, health nuts..

Industry/Entity Type

Nutrition

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• -Fitness look/feel
• -bold colors (preferably red and blue)
• -use of icons (eye health, brain, health, etc.)
• -"Fit" in "AnFIT" must stand out
• -use tagline "Building Healthy Bodies"

Nice to have

• -holographic foiling elements
• -try to incorporate a molecular element (like those shown in the example labels)

Should not have

• -Light, calming colors
• -difficult to read fonts

---

Files

Download all files - 112.5 MB