Logo design for IEC (for use on letterhead, website and business cards)

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This customer received 104 logo designs from 26 designers. They chose this logo design from Magpie as the winning design.
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Logo Design Brief
Hello,
At present I'm looking to show my client a concept to his existing logo (attached).
Please note:
- the vector logo will be used on stationary, website, clothing and fax blasts. Fine lines will not replicate properly so please avoid.
- you can get a better idea of what they do at www.industrialexhaust.com
- they manufacture items that are related to emission control and noise reduction
I've also attached the following:
- Their original logo that needs to be redesigned
- Ideas of the types of products they manufacture. Maybe we can create an icon from the exhaust? (just a thought)
- ideally I'm looking for an icon and company name. The icon could be something that's exhaust or sound related. You could even create a stylized icon using the IEC name.
PLEASE PLEASE PLEASE, do not use their original logo as inspiration for your design. I'm looking for something original.
Target Market(s)
Emission control industry
Industry/Entity Type
Business
Logo Text
Industrial Exhaust Components (Pollution and Noise Reduction Specialists)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Depending on usage - It would be nice to have a logo with an icon combination. A design that has a "icon" to the left of the company name that could ALSO double as a icon above the company name. (See the attached document for clarification)