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New Advertising Agency Needs New Logo To Launch
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This customer received 18 logo designs from 3 designers. They chose this logo design from colour splash as the winning design.
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US$150
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18 designs
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3 designers
Logo Design Brief
If you want to know about the brand itself, it is called AdSatchel (built around the idea that "we have marketing in the bag"). The focus of the company is to do AdWords and Facebook advertising on a commission model. Basically, we set the business up to run on Facebook and then we get paid based on commission (but only after the company has recouped the initial investment that they paid to Google/Facebook for the advertising).
As far as the look and the feel of the brand, you can find that on the site, http://www.adsatchel.com. Currently all of the copy that we intend to use is on the site. I envision the brand itself using very clean lines, and having a modern feel. I’d like to stay away from a “cartoonish” look as we do not have the capability to produce drawing/animation that would make the logo match the site.
As far as the logo itself, I think that I’d like to use the satchel and the satchel strap as part of the logo. I can picture the top of the A being created by the “satchel strap” and the bottom being the satchel bag. If that doesn’t work, you could always frame the “AD” using the satchel bag.
As far as brand colors, those have not been developed yet. I don’t think there will be much color to this, as the brand itself will have a sharp, modern feel. A logo that I do like, that takes that stance is https://www.tryadhawk.com/. Black and White with Sharp lines.
Lots of different ways to do this, so feel free to play around a bit.
Target Market(s)
Ecommerce Websites
Industry/Entity Type
Advertising
Logo Text
AdSatchel
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Variance featuring the full satchel bag and strap. Not necessary. Just nice to have.
Should not have
- Characters or cartoons within the logo
