Graphic / Logo to Launch SolutionSmiths

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This customer received 57 logo designs from 22 designers. They chose this logo design from ayart as the winning design.
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Logo Design Brief
SolutionSmiths is a brand new business that will target crafted business technology solutions ... hence the play on blacksmiths (and smiths in general).
We like dark rust (red/orange) as the primary colour for our business palette but also a heavy grey could be used.
We are looking for a logo that includes the company name with an image being ideal but optional depending on the style of the name. A colour version, and a b/w or grey is sought, and the logo must be capable of being read when small (i.e. business cards etc) but also scale such as for signage.
Thank you!
Target Market(s)
Small to medium sized businesses who would benefit from professional technology advice with experience from the "big 4" but at more affordable rates.
Industry/Entity Type
Professional Service
Logo Text
SolutionSmiths (potentially with a tagline "crafted business solutions")
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must include the company name SolutionSmiths (note there is no space here)
Nice to have
- A suitable icon / graphic as part of the logo is certainly something we are interested in