• US$150

• 4 designs

• 4 designers

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Advertisement Design Brief

About us: Golden Age Companions is a non-medical home care provider. We bring caregivers in clients homes to take care of the elderly and keep them in their own homes as long as possible. We want this ad to convey that we understand the target market is stressed out and has a lot on their plate, and we can relieve that stress by bringing in a quality, trustworthy caregiver. Our website for better understanding: www.goldenagecompanions.com


This is a pretty straight forward project. I am going to be advertising with a Chamber of Commerce Magazine. This is a one-page advertisement that will be on the back of the magazine, so people will be seeing it everywhere. I have attached a picture of an advertisement I would like copied. This can be copied almost exact. Need exact same concept, but maybe it can be a different settting background, or different people in the advertisment. But It needs to be the exact same concept of a daughter playing all the roles for her mom. The advertisement is supposed to engage the target market to show that we as a company understand that they are having to fill all these roles taking care of their mom or dad.
At the very bottom, the sentence will be changed to:

Connect with experts and meet our caregivers
goldenagecompanions.com / 866-668-6800

The bottom right will have our logo, I would like to see a version in all white and also a colored version of the logo (in a white circle)

Delete the bottom left 'Ad council'

(Keep the sentence "Get support for al lthe roles you play."

Target Market(s)

40-68 'baby boomer' generation. They are stressed out having to take care of their mom or dad, and feel overwhelmed. They generally are professionals who have kids going to college and work full time jobs.

Industry/Entity Type

Health Care

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Font styles to use

Other font styles liked:

• See Ad.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -Same exact concept as what is in the picture example below
• -ideally change the setting so the ad isnt completely copied
• -Same font, text, etc. as the ad.
• -Super high resolution

Nice to have

• -Almost identical design but different person

Should not have

• -A different concept that doesnt explain what we are trying to convey

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Files

Download all files - 3.6 MB