• A$140

• 13 designs

• 5 designers

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Graphic Design Brief

I need a 1200 x 400 background image for the home page of a new blog about career/motherhood called "The Mummy Track". I'm using the Divi WordPress theme.

The blog is about finding a fabulous career that also suits being a mum. "The Mummy Track" is often used to refer to the lack of opportunity you face as a mum who chooses to work part-time/flexibly. The blog will be about how to turn this idea around and make the mummy track instead a place that can lead to a fulfilling and rewarding career.

I'd like the blog to appeal to professional women (aged 25-45 years) who are frustrated and confused career-wise since having children.

So the tone will be professional but warm, engaging and uplifting. Slightly rebellious/quirky.

I'd like a clean looking design, using the colours in the attached palette. I really like Kikki-k style branding.

I imagine a map of "The Mummy Track" with a cartoon-style professional/stylish woman on the left of the image (not too prominent) looking confidently ahead towards as she steps through a place with lots of twists and turns.

I've attached some images of cartoon style map images that I like. This is similar to what I like but perhaps I'd like some a little less cartoonish and a little more feminine/professional.

The designs should communicate taking control and being confident career-wise despite obstacles and lack of direction.

I'll also include an add-on for the logo design, which should include the words "The Mummy Track".

Target Market(s)

Professional women aged 25-45 years old with young children and feeling frustrated by lack of fulfillment/progress in their career

Industry/Entity Type

Media

Logo Text

The Mummy Track

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colours from palette attached
• No text (it's just a background image I"m after)
• I've attached some images of cartoon style map images. This is similar to what I like but I'd like some a little less cartoonish and a little more feminine/professional. And obviously map/illustration matching the idea for the blog.

Nice to have

• I think I'd prefer a clear white background for both the image and logo.
• I really like the Kikki-k style branding to give you an idea of what appeals to me.

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Files

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