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Watch and Accessories company seeking a simple black and white logo
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This customer received 63 logo designs from 29 designers. They chose this logo design from carlomagno as the winning design.
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US$400
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63 designs
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29 designers
Logo Design Brief
We need a logo design for an online retailer of watches and watch accessories called 'Horotica'. The name is derived from the greek word for time, 'hora', combined with the word 'erotica'. Our plan is to offer minimalistic watches that showcase a classic look but can be combined with a number of watchstraps to take one watch and give it unlimited possibility. The design you make will be used on the watches themselves!
We would like to see designs that are black and white only, that are either line art (for example, the Brietling logo) and are timeless (We'll let the watch do the time part!). We would prefer not to directly reference time, watches or clocks in the logo.
We are also inspired very much by Caerus, the greek personification of opportunity. We would love for our logo to be his representation in line art. This could be full body or just the head, wings, and hair. Caerus is famous for having the back of his head shaven while the front hair is long. This is because opportunity has to be seized quickly otherwise it is too late to grab onto it!
Updates
Project Deadline Extended
Reason: Hey everyone,
Thank you for your designs submitted so far! We are now in the process of submitting feedback to each of you, so please look forward to that!
We have decided to extend the deadline because we have not received the expected amount of submissions. We are committed to picking the right design for our company and we want to make sure we've seen as many options as we can, but don't let that deter you. We definitely appreciate the early commitment that you have made to help us out.
Thank you all once again for helping us make our dreams here at Horotica a reality!
Stacy
Added Tuesday, September 24, 2013
Hey Designers!
Added Wednesday, October 09, 2013
Hey guys!
Added Thursday, October 17, 2013
Target Market(s)
The target market for our products are men between the ages of 30 and 50 who are fans of minimalistic, classic clothing and accessories.
Industry/Entity Type
Hair
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have a representation of Caerus, either full body or Caerus's bust including wings, head and signature hair.
Caerus is famous for having the back of his head shaven while the front hair is long. This is because opportunity has to be seized quickly otherwise it is too late to grab onto it!
http://en.wikipedia.org/wiki/File:Francesco_Salviati_005.jpg
Nice to have
- It would be nice to see this logo both with and without the text "HOROTICA". Please look at other watch manufacturers and base the font selection on similar style fonts. Please only use fonts that are freely available or can be purchased for under $60.
Should not have
- No colors except for black and white. Also no gradients, only line art.
