• €120

• 76 designs

• 23 designers

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Logo Design Brief

We need a logo and Wordpress design for a new European company (based in Paris, France) called "SilverCare".
Our ambition is to help elderly people grow old in their home. This is the place where they belong, where their memories are, at the heart of their social and family networks. This is their «secure base».

Furthermore, as the elderly population increases, it will not be possible to look after most people in old age homes. The cost will be prohibitive, for the individuals and for society, and there are limited facilities available.

Today, the offer of services to elderly people is very fragmented, expensive, and in the hands of a limited number of agencies that do not have a strong incentive to control their costs.

Our proposition is to:
- « liberalize » the elderly care market and provide more transparency to the cost structure through increased benchmarking and competition between service providers
- simplify and bring in one place the different services that may be required

Ultimately, we provide quality service and convenience, at affordable price, to allow elderlies to stay longer / forever in their home, helping maximize their quality of life.
Our offer helps optimize budgets and get the best value for services, for the benefit of elderly people, their caretakers, and eventually for institutions / governments / health insurances.

To consider further: reducing administrative hurdle
o payment facilitation to service providers
o contract “standardization”

Services to include:

• Care of physical needs
o Full hygene (bath…)
o Further care : hair / shaving
o Daily follow-up of medication intake

• Help for food
o Cooking, based on need & tastes
o Help to eat

• Help for mobility
o Help to get up in the morning, go to sleep at night, and move during the day
o Dressing up, undressing
o Help for external visits, walks
o Medical appointments, medical tests

• Help for the home
o Shopping
o Clothes cleaning & ironing
o Change of clothes & bed linen
o Looking after pets

See attached report from AARP outlining pretty much our concept and services

Target Market(s)

Global, starting in Europe. Targets are the children of the elderly needing services. I.e. individuals in 30-50 years bracket. U

Industry/Entity Type

Professional Service

Logo Text

SilverCare

Number of Pages Required

2 page

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A compelling logo that emphasizes trust, professionalism, care, emotional service oriented, customer centric
• A Wordpress theme for the web design

Nice to have

• We want to monitize on the bad conscience that busy children build when they fail to adequately support their elder relatives (parents). Logo should be compelling to this segment rather than the elderly themselves

Should not have

• Not public service, bureaucratic, heavy, slow, unprofessional, cold, non-emotional

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Files

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